Strategic Analysis & Opinion

The mobile phone industry is one of the fastest-growing businesses in the world. According to International Telecommunications Union (ITU), the United Nations’ leading information agency, 61% of the world’s population is cell phone users. That translates to around 4 billion mobile phone users looking at their cell every day or every hour. The number continues to grow as we speak.  Tapping this huge and potentially profitable market can instantly make one an overnight millionaire. So what’s the deal?